Event Listing
Prev MonthPrev Month Next MonthNext Month
WIT.Connect: Decoding B2B and B2G PR & Marketing Trends - ONLINE REGISTRATION CLOSED - WALKINS WELCOME
Valo Park (Formerly the Gannett Building)
7950 Jones Branch Drive
McLean, VA 22102
USA

View additional information
Thursday, June 20, 2019, 6:00 PM - 9:00 PM EDT
Category: WIT.Connect

6:00 - 7:00pm | Networking, Refreshments
7:00 - 8:00pm | Panel, Q&A
8:00 - 8:15pm | BREAK
8:15 - 9:00pm | Storytelling Workshop

We’re just a few months in but 2019 is shaping up to become one of the most exciting yet for B2B and B2G PR and marketing. So what trends do you need to know about to build your brand and win more business this year?

Hosted by Merritt Group, a nationally-recognized strategic communications agency with offices in McLean, VA and San Francisco that provides marketing, PR and creative services, this event will feature experts representing a variety of tech industries and organizations who will shed light on top marketing and communications trends for 2019 and how to squeeze the most out of your programs this year.

The panel of experts will touch on major shifts we’re seeing in the marketing industry and how best to evolve in response to key trends, including the rise in marketing automation, greater sales and marketing collaboration, the growing role of video and visual communications, and the data privacy in a new era of GDPR.

Following the panel, attendees will put theory into practice by participating in a storytelling workshop. Merritt Group will share company messaging best practices and lead an exercise on how to craft and communicate your brand’s unique story to the market.

Panelists

  • Marni Puente - Market Development Leader (DC) at KPMG US
  • Tonya Klause - Communications Director, US and Americas Services at Microsoft
  • Jo Mohan - Director of Long Term Care, Hybrent, LLC
  • Anna Wehberg - Sr. Director Marketing, Bitdefender

Moderator

Following the panel, attendees will put theory into practice by participating in a storytelling workshop. Merritt Group will share company messaging best practices and lead an exercise on how to craft and communicate your brand’s unique story to the market.

Workshop Leads

  • Abigail Bracy - Senior Marketing Project Manager at Merritt Group
  • Michelle Schafer - Senior Vice President, Cybersecurity Practice at Merritt Group

Registration Fees

$45 WIT Members
$55 Non Members
$60 On-Site


Online pre-registration for this event has closed, but walk-ins are welcome!