BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:8721909823c8e83ad154c01bbcce8029299 CATEGORIES:WIT.Connect Programs SUMMARY:WIT.Connect: Decoding B2B and B2G PR & Marketing Trends - ONLINE REGISTRATION CLOSED - WALKINS WELCOME LOCATION:Valo Park\, 7950 Jones Branch Drive\, McLean, VA 22102\, USA DESCRIPTION:
6:00 - 7:00pm | Networking, Refreshments
7:00 - 8:00pm | Panel, Q&a
mp;A
8:00 - 8:15pm | BREAK
8:15 - 9:00pm | Storytelling Workshop<
br />
We’re just a few months in but 2019 is shaping up to beco
me one of the most exciting yet for B2B and B2G PR and marketing. So what t
rends do you need to know about to build your brand and win more business t
his year?
Hosted by Merrit
t Group, a nationally-recognized strategic communications agency with o
ffices in McLean, VA and San Francisco that provides marketing, PR and crea
tive services, this event will feature experts representing a variety of te
ch industries and organizations who will shed light on top marketing and co
mmunications trends for 2019 and how to squeeze the most out of your progra
ms this year.
The panel of experts will touch on major shifts w
e’re seeing in the marketing industry and how best to evolve in response to
key trends, including the rise in marketing automation, greater sales and
marketing collaboration, the growing role of video and visual communication
s, and the data privacy in a new era of GDPR.
Following the pan
el, attendees will put theory into practice by participating in a storytell
ing workshop. Merritt Group will share company messaging best practices and
lead an exercise on how to craft and communicate your brand’s unique story
to the market.
Panelists
Moderator
Following the panel, attendees will put theory into practice by partici pating in a storytelling workshop. Merritt Group will share company messagi ng best practices and lead an exercise on how to craft and communicate your brand’s unique story to the market.
Workshop Leads