May
06

Ashley Baber is currently the Director of Account Management and Customer Success at Cvent, a leading cloud-based enterprise event management platform, where she brings a decade of experience in customer success and SaaS technology. Recognizing customer success as a primary pillar of company growth, Ms. Baber built the Cvent AM department from inception to a 40-person team and has since increased renewal rates from 78% to 97%. Her ultimate goal is to ensure Cvent customers derive maximum value from their investment in meetings and events technology. Ms. Baber graduated with a BS degree from James Madison University. She is motivated by human psychology, customer experience and obsessively looks for ways to improve time-to-value.

Asked about managerial skills that she values, Ms. Baber cites her currecnt company, Cvent, which was founded by 3 lawyers. Among them, now President of Worldwide Sales and Marketing Chuck Ghoora, Ms. Baber cites as an exceptionally effective communicator, highlighting for her the importance of honing communication as a skill. It can always be improved upon, she reflects, manifesting itself in better public speaking and leadership. Even in managing a team of 50, Ghoora remained level-headed, which Ms. Baber aims to emulate on a daily basis. Using these skills, she has driven the adoption of new technologies across the organization and is a vocal supporter of embracing automation, new software, data-driven team building, and a host of disruptive approaches to growth, which have paid off immensely for the company.